Bob Boughner is a resort executive and consultant who has built up some of the biggest brands in the industry. He needed a site for his new consulting business that would highlight his years of expertise.
He initially wanted a place he could write about his work, and feature the work he does with local charities, so we built a custom WordPress theme.
The Process
I started out discussing the brand with our design director and the senior designer who worked on the logo and business cards.
The style was for upscale business, and the cards were printed on a thick weight paper with a nice texture. I wanted to bring the luxe feeling of that business card to the site. I began exploring textures, colors, and layers with a loose style tile, to collaborate with the brand design team, who were sourcing photography styles.
I then explored content module concepts to determine how depth and layers would be conveyed on screens.
Once we had a direction locked in, we presented a coded style tile to the client. I created that prototype so I could simply show the interactions on scroll and hover, instead of having to attempt to describe the motion principles and how they fit with the branding. It’s much easier to get everyone on the same page when you show, rather than tell.
The most important feature was the posts that would share his expertise in his field, so we wanted the blog to be robust. I started with the innermost template first (single.php, as it’s built on WordPress), and worked outward to index, archives, and eventually the home page.
The most important feature was the posts that would share his expertise in his field, so we wanted the blog to be robust. I started with the innermost template first (single.php, as it’s built on WordPress), and worked outward to index, archives, and eventually the home page.
