Brand-led UX/UI for high-performing digital experiences.

I’m a senior UX/UI designer combining brand thinking, interaction design, and business strategy to create distinctive, high-converting websites. Deep experience in accessible design for ecommerce and hospitality.

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Case Studies

Work That Gets Results

Clarifying subscription pricing to grow recurring revenue by 25%.

Elevating a Nordic superfood brand while growing revenue by 62%.

How a navigation and PDP overhaul drove an 87% conversion rate increase.

Giving a tabletop game brand a site as good as its products.

Bringing a beloved gaming brand's store into the modern web.

Brands I've Worked With

Testimonials

Don't take my word for it.

Grateful to work with a designer who is dedicated to a great experience for all users.

— Coworker, Developer

I just needed to give a non-ironically slow clap to Kellie... oh my God, this is so much better.

— Ecommerce Client

You have anchored our offering to something tangible and that gets results for clients. That's extraordinary.

— Agency CEO

I appreciate Kellie SO much for how she uses Figma and is so considerate of dev!

— Coworker, Lead Developer