I work where brand meets product.

I translate brands to UX/UI web designs for ecommerce, hospitality, and tourism, where the gap between a good experience and a frustrating one shows up in revenue. I know how these businesses convert and where they leak.

My work is accessible by default. I'm CPACC certified, and I design inclusively from the start rather than retrofitting at the end.

Sketching user flows the old-fashioned way.

Most companies keep brand and product in separate rooms. I've worked in both.

An example of brand applied to a UI design system.

How I Work

Translating brand to design systems.

I view web work as a digital ecosystem, not a series of one-off templates. Maintaining patterns is where the real leverage is with a brand long term.

view Work
A braille terminal attached to a laptop.

my ethos

Accessibility as the Baseline

After years of working in hospitality and ecommerce, I finally bit the bullet and got a CPACC. My process includes WCAG from the start, because I don't view access as optional.

It isn't a checklist item, a thing devs handle, or something you can magically wave away with an overlay plugin. Accessible and inclusive design needs to be a part of the design process, from brand guideline to shipped product.

Portrait of Kellie in her home office.

my favorite part

Teaching & Mentorship

I enjoy teaching, whether it's clients, stakeholders, directors, or other designers. It started informally, mentoring juniors at agencies, and I prefer to walk through concepts with actual examples in the work, rather than rely on theory.

I love to nerd out about typography, color systems, and inclusive design. With just about anyone who'll listen.

Most of the leverage in a lead role is here. One person catching accessibility and brand problems in their own work is worth more than me catching them in review.

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